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RussianMobile Ads on Google Search getting New Look.
By October 15, 2014, Adwords Ads appearing on Google search will have a new look on smartphones. This is what has been confirmed by AdWords Product Manager. This update can be added to many others that have been announced recently. That makes some folks feel harder to keep up with the constant changes or updates that AdWords advertising platform is witnessing.
Noone can deny the increasing dependency on mobile phones. Many people over the world are using every day their smartphones in browsing the net. There are massive opportunities out there to showcase, attract and acquire new sales opportunities. Today update come in to accommodate mobile phones users to help them find the relevant information about what ads offer.
So by mid of October, ad extensions may replace the second description line of the ad text. Google is trying to draw a new look to enable mobile customer to search for things in an easy and faster way on the go. To clarify more, depending on the performance of ad extensions that are opted in for mobile devices, description line 2 will be substituted with a well-performing ad extensions.
Google re-iterates that this update will have a great impact on the ad performance( CTR, Ad position). Advertisers can market their products to customers with information about their business location, promotions and offerings all on small screens.
By taking advantage of the newly added feature like Callouts, you are able to draw the attention of potential personas to the featured services. Similarly, ad extensions like sitelinks can be used strategically to send consumers to the relevant webpages that speak what your ads offerings or promotions or sales. Mobiles are very smart and useful to get directions on the go. A Good idea to increase performance is using Location extension that enable you to present professionally useful and timely local information.
How this update will look like:
So far, displayed ads are showing with the Headline (25 characters for most languages and 12 characters for double-width languages),and Display URL ( 35 character and 17 for other languages) Description line 1 (35 characters and 17 double-width languages), Description Line 2 ( same characters ).
This is how ads might be looking as per October 15, 2014.
What you should know:
1- Make sure you create mobile-preferred ads in strong but short and sweet message .
2- Create well crafted ad extensions to have chances on showing on mobile devices.
3- Don’t risk eliminating the second line of description text. Rotation based on performance.
4- Ad extension is a factor into Ad Rank calculations.
5- You are allowed to opt out from this if you want. A link will be provided for only this purpose.
6- It is not recommended to opt out as this may lead to negatively affect CTR. (because well-performing ad extension will not replace description line 2)
Do you think is a good update? Do you see it will help you to reach your business goals? You can share your opinions in the comments below.
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