Yearly Archives: 2014


ppc success center christmas
2014 for us was a very special year. In this year, PPC Success Center has been founded, worked hard and witnessed increasing growth.  🙂  😉 We would like to take the opportunity to thank you all — for those who are near and far, who could not stop supporting us in this challenge. It has […]


Google adwords cyprus
It seems Google Adwords in Cyprus is not yet so well-known to the local community here in Cyprus. Unfortunately that is the truth! I have spotted out a look-back of how Google Adwords Cyprus has trended for 2014 by using some research in Google Trends and other resources. Compared with other small countries like Cyprus, […]

Google AdWords Cyprus : A Look-back Review



5 Tools to test your website speed performance 8
Let’s be honest! Who does not like high performance feature? Humans tend to show appreciations to the good performance almost in every field. For example, if you are a car owner, you should be loving your car when it is performing well in terms of power and speed. Similarly, searchers and major search engines out […]

5 Tools to Test Your Website Speed Performance



mobile friendly on mobiles 4
It seems there is a fierce attention upon improving mobile websites visibility, usage, optimization and algorithms on search engines. Google has been already putting steps toward those goals and wants other to adopt the changes. Already we have seen a new tool that has been added to Google Webmaster Tools — called Mobile Usability: designed to […]

Mobile-Friendly Websites Getting More Love from Google.



Motives to count Google Dynamic Remarketing 2
Google Dynamic Remarketing has been put for service to ”remind” visitors who have visited your website with the products that engaged with previously . Google Dynamic remarking can act like a sales person in the sense it is trying its best to convince shoppers to buy the shop products and items. In this post, we […]

5 Motives to Consider Google Dynamic Remarketing



google tag manager for google analytics
Google Tag Manager comes in to reduce tags workflow burden. Google Tag Manager can be your best choice, if you have a good amount of analytics and ad performance tracking tools. In addition to that, it can be your best tool in the case you have many tags (negatively affect the page loading) to add […]

Google Tag Manager for Google Analytics



Google Analytics Benchmarking
If you are using Google Analytics day after day for data mining, you may see a new born feature has been added recently under Audience Report called Benchmarking. Google Analytics Benchmarking is a super duper tool that has been injected recently into Google Analytics system. If you have been looking for a tool to use […]

Google Analytics Benchmarking – Super Duper Feature



ad customizers in adwords
It seems Google AdWords is defying itself against those who are recently saying that many helpful tools have been removed or retired from the advertising platform, for example the killing of Exact and Phrase Match Keywords. In a continuous commitment of sharing Adwords innovations, Google Adwords announced recently the coming launch of so-called  ”Tools for the […]

Ad Customizers pumping out into Adwords blood : What and ...



reporting in google analytics 2
This post is going to discuss Reporting in Google Analytics as another main component of GA. Reporting constitutes the forth main part of how Google Analytics works. In the two previous posts, we covered the way Google analytics collects, processes and configures data the ways you see it on your Google Analytics interface.   Reporting […]

Reporting In Google Analytics: (part-3)



processing and configuration in google analytics
In the previous post we covered one of the main components of Google Analytics: Collection. We talked in details the way Google Analytics collects data about your website or mobile app visitors using JS or SDK. In this post, we are going to discuss another two main components: processing and configuration in Google Analytics that […]

Processing and Configuration In Google Analytics: (part-2)



how google analytics work 5
Most of us, nowadays , are using maps to get the right directions with minimum troubles when we’re trying to head to a destination. Also, most of times we are using user guides or manuals when we are trying to figure out and to overview how things are working with a certain system, tool, machine […]

Four Main Components of Google Analytics : Collection (part-1)



mobile new look on adwords
Mobile Ads on Google Search getting New Look. By October 15, 2014, Adwords Ads appearing on Google search will have a new look on smartphones. This is what has been confirmed by AdWords Product Manager. This update can be added to many others that have been announced recently. That makes some folks feel harder to keep up with […]

Mobile Ads to get New Look In Adwords



Callouts extension google adwords
On September 03, 2014, Google AdWords printed a birth certificate to a newly born feature named ”Callouts extension”. An update designed to furnish the AdWords platform with another tool to help advertisers market their products and services more efficiently. So what are Callouts? What is this feature for ? how do Callouts work? What you should know about this tool?  Let’s dive in to answer […]

Callouts : a Newly Born Feature in AdWords.



Internet security - https
HTTPS as a ranking signal being confirmed by Google. In a recent post by Google Webmaster Blog, Google has officially announced the inclusion of HTTPS as a ranking signal. This move has been seen both as Google is enforcing its dominance online and as paving the way to a safe and secure usage of surfing the internet. […]

HTTPS to be added as Google ranking signal



Close Variant Matching - Bing Ads
Close Variant matching to be experimented in Bing Ads   Bing Ads seem to have almost the same update with Google AdWords regarding the inclusion of close variant matching. It worth mentioning here that JUST a couple of days ago, Google decided to apply close variants matching for all exact and phrase keywords. Therefore, Google Adwords terminated the option to select ” […]

Bing Ads to Experiment Close Variant Matching



Website Call Conversions has been introduced to AdWords
Digital marketing is evolving so remarkably! Only during this year, Google has injected its advertising platform AdWords – the main financial arm of Google – with many features. On other hands, Google retired too several other tools within AdWords. Recently AdWords Product Manager has announced an update concerning the launch of Website Call Conversions. In this post, we will talk about: […]

Website Call Conversions Has Been Introduced to AdWords



Close variant keyword matching 2
Close Variants Matching to be applied in for all exact and phrase keywords is a recent update by Google that has been added to the several number of updates that Google has been announcing this year for AdWords.   Close Variant Matching for all exact and phrase keywords Based on an update post by the AdWords Product Manager, Jen Huang, Google is going to apply the option […]

Close Variants Matching to Be Applied



Success foundation to a successful adwords camapign- Display Subtypes 1
To run a successful campaign in AdWords is not an easy work nowadays. It can be intimidating. My goal to write this post is to help you make things happen in the correct and smooth way with an outstanding success. If you are looking for a strong foundation for the ultimate success of your AdWords campaign, you […]

Foundation to a Successful AdWords Campaign



in-page analytics report
In-page Analytics report in Google Analytics is regarded a keystone report in today web-analytics. Analytics should be inherent in any kind of work either online or offline. Analytics is considered like the lights on your car that enable you to drive at night safely. In this post, I will be writing about a very efficient report in Google […]

In-page Analytics Report



Tag Management Usage 6
Top tag management solutions post will be discussing tag management system available  for website owners, marketers, and businesses small and big ! This post will briefly include a list of the best tag management system on the market nowadays.  So, if you are already looking for one, this post is right for you! You can save some time […]

Top Tag Management Solutions