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RussianClose Variant matching to be experimented in Bing Ads
Bing Ads seem to have almost the same update with Google AdWords regarding the inclusion of close variant matching. It worth mentioning here that JUST a couple of days ago, Google decided to apply close variants matching for all exact and phrase keywords. Therefore, Google Adwords terminated the option to select ” Not include Close variants” and therefore forcing opt-in only!
Following a recently posted announcement on official Bing Ads blog , Bing ads advertising platform will be experimenting the use of close variants in exact match. Inclusion of close variants in exact match will be tested in the United States users only. It is aimed – from this trial that will be rolling out this week – to encompass different grammatical variations types like stemmings, misspellings, word blending/splitting, common spelling variations, plurals vs. singular, abbreviations, punctuation and accents.
Bing Ads informed PPC advertisers that the feature of close variant matching will bring in extra values or advantages to the campaigns. First of all, exact match close variants will aim to pull in more volume that is highly qualified to Bing Ads users success. Also, it will encompass a wide range of queries that are used by searchers when they are searching to buy your business products and services. This will help businesses to enhance their online visibility.
It is meant also by implying of close variant matching to assist account managers to focus on what is more important in managing their Bing ads. ”The close variants feature does the work to optimize for you” quoted from Bing Ads blog. So, no more exhaustive keyword lists that include a word variations.
This move from Bing Ads regarding applying close variant matching on its platform seems slightly different from its counterpart Google. To explain – Unlike Google that aroused fierce anger and shock of a lot of advertisers – Bing Ads still let advertisers to gain full control during this test over whether to opt-in or to opt-out when using this feature. If you are interested in controlling over your keywords choice, open ”Advance Settings” and then select your choice in the ”Keywords Matching Options” section.
Overview:
Experimenting close variants matching is designed to know how this feature will be behaving for those who opt-in for it and how well is going to work hard. It is correct that Close Variant matching covers as test United States only (for the time being). I believe, however, it will be publicized for other countries in near future. The only hope left now is that Bing Ads keep for advertises the power to control their choices when using this feature.
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